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Z360 lets you connect external systems to your Forms and Pipelines so leads flow in automatically — from your website, WordPress forms, standalone form builders, ad platforms, and more. You do not need to be highly technical to use most of these integrations.

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Two Endpoints, Two Use Cases

Z360 provides two types of endpoints for receiving leads: Forms (Webhook URL) — creates leads in a standalone Z360 Form. No authentication required. Field names use snake_case (first_name, last_name, email, phone). Found in Z360 → Forms → select form → Generate Form Links → Webhook section. Pipelines (API Endpoint) — creates leads in a specific Pipeline stage. Requires Bearer token authentication. Field names use Title Case with spaces (First Name, Last Name, Email, Phone Number). Found in Z360 → Pipelines → select pipeline → three dots → Generate Link → API / Webhook tab.

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Ways to Connect

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WordPress Integrations

If your website runs on WordPress, you have three options depending on your form plugin: Option 1: Native Plugin Webhooks — If your form plugin supports webhooks with custom headers and field mapping (CF7, WPForms, Fluent Forms, Gravity Forms, Ninja Forms), configure it directly in the plugin’s settings. No additional plugins or code needed. See Connect Z360 with WordPress Plugins. Option 2: Bit Integrations — If your form plugin doesn’t support native webhooks, or you want a no-code approach for plugins like Elementor, Formidable, Forminator, Divi, or Beaver Builder, use the Bit Integrations plugin as a middleware. See Connect Z360 with Bit Integrations. Option 3: Custom Code — If you want full control, add a lightweight PHP snippet via the free Code Snippets plugin. Works with any form builder, including free versions of paid plugins. See Connect Z360 with WordPress using Custom Code.

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Zapier Integration

Z360 has a native Zapier app (currently invite-only) with two actions:
  • Add Form Entry — creates a lead in a Z360 Form
  • Create Inquiry — creates a lead in a Z360 Pipeline
This lets you connect any form builder with a Zapier trigger (JotForm, Typeform, Google Forms, Tally, HubSpot Forms, Microsoft Forms, Squarespace, Wix, Webflow, and more) directly to Z360 without custom code or manual webhook configuration.
Email [zapier@z360.biz] with your Zapier account email to request an invite. See Connect Z360 with Third-Party Forms via Zapier.
Share a direct link to your form so anyone can open it in their browser and submit a lead.
  • Go to Z360 → Forms or Z360 → Pipelines.
  • Open the menu on your form or pipeline (three dots).
  • Click Generate Form Links or Generate Link.
  • Copy the URL from the Direct Link tab.

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Embed Code

Embed the form directly on your website using an iframe.
  • Go to Z360 → Forms or Z360 → Pipelines.
  • Open the menu on your form or pipeline (three dots).
  • Click Generate Form Links or Generate Link.
  • Copy the code from the Embed Code tab.
  • Paste the snippet into your website’s HTML where you want the form to appear.

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Best Practices

  • Start with one form or pipeline. Add more after the first one works.
  • Test with your own email and phone number first before connecting live data.
  • Use a real phone number with country code (e.g., +15551234567). Z360 validates phone numbers and rejects fake or test numbers.
  • Copy field names exactly from Z360 — do not type them from memory.
  • For Pipelines, ensure the communication channel is enabled before testing. If disabled, the API endpoint will not process requests.
  • Save a screenshot of your working configuration for your team.
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