Connect Z360 Forms with WordPress

You can connect WordPress form builders to Z360 so that every submission automatically creates a lead in a Z360 Form or Pipeline. This guide covers six popular form plugins that support webhooks natively through their settings UI, no custom code needed.

If your form plugin is not listed here, or if it doesn’t support custom headers for Pipeline connections, see Connect Z360 with WordPress using Custom Code for a Code Snippets approach that works with any form builder.

Z360 Endpoints

Z360 provides two types of endpoints. Both accept flat JSON. Forms (Webhook URL — no auth required):

URL format: https://app.z360.biz/webhooks/forms/z360_{uuid}
Header: Content-Type: application/json
Field names are snake_case: first_name, last_name, email, phone
Contacts are automatically tagged with “Inbound — Form”
Found in: Z360 → Forms → select form → Generate Form Links → Webhook section

Pipelines (API Endpoint — Bearer auth required):

URL format: https://app.z360.biz/forms/{id}/api
Headers: Content-Type: application/json and Authorization: Bearer {your_token}
Field names are Title Case with spaces: First Name, Last Name, Email, Phone Number
Found in: Z360 → Pipelines → select pipeline → three dots → Generate Link → API / Webhook tab

For Pipelines, the pipeline’s communication channel must be enabled. If disabled, the API endpoint will not process requests and will redirect to the Z360 homepage instead.

Field Name Reference

Description	Forms (Webhook)	Pipelines (API)
First name	`first_name`	`First Name`
Last name	`last_name`	`Last Name`
Email address	`email`	`Email`
Phone number	`phone`	`Phone Number`

All field names are case-sensitive. Always copy them exactly as shown above.

Plugin Compatibility

Plugin	Plan Required	Forms	Pipelines
Contact Form 7 + CF7 to Webhook	Free	✅	✅
WPForms + Webhooks addon	Elite	✅	✅
Fluent Forms	Pro	✅	✅
Gravity Forms + Webhooks addon	Elite	✅	✅
Ninja Forms + Webhooks addon	Elite or standalone	✅	✅
JetFormBuilder	Free	✅	❌

Setup by Form Builder

Contact Form 7 (free)

Required plugin: Contact Form 7 to Webhook (free, by Jeronimo Starter)CF7 Form tab — note the field tag names (e.g., first-name, last-name, email, phone).

Connecting to Z360 Forms

Go to the Webhook tab and check “Send to Webhook”.
Webhook URL: Paste your Z360 Webhook URL.
Method: POST
Headers:
Content-Type: application/json

Body:

{
    "first_name": "[first-name]",
    "last_name": "[last-name]",
    "email": "[email]",
    "phone": "[phone]"
}

Connecting to Z360 Pipelines

Webhook URL: Paste your Z360 API Endpoint URL.
Method: POST

Headers (one per line):

Content-Type: application/json
Authorization: Bearer z360_your-token-here

Body:

{
    "First Name": "[first-name]",
    "Last Name": "[last-name]",
    "Email": "[email]",
    "Phone Number": "[phone]"
}

Replace the CF7 field tags with the actual tag names from your Form tab. Save and test.

Do not use curl-style syntax like -H \"Content-Type: application/json\". The plugin expects plain Key: Value format, one header per line.

WPForms (Elite plan required)

Required: WPForms Elite plan with the Webhooks addon activated.

Go to WPForms → Addons and install the Webhooks addon.
Open your form in the WPForms builder.
Go to Settings → Webhooks and toggle Enable Webhooks on.
Click the pencil icon to name your webhook (e.g., “Z360 Lead”).

Connecting to Z360 Forms

Request URL: Paste your Z360 Webhook URL.
Request Method: POST
Request Format: JSON
Request Headers: Leave empty (no authentication needed).
Request Body: Select Select Fields, then add rows:

Key	Value
`first_name`	(select your First Name field)
`last_name`	(select your Last Name field)
`email`	(select your Email field)
`phone`	(select your Phone field)

Connecting to Z360 Pipelines

Request URL: Paste your Z360 API Endpoint URL.
Request Method: POST
Request Format: JSON
Request Headers: Add two rows:

Name	Value
`Content-Type`	`application/json`
`Authorization`	`Bearer z360_your-token-here`

Request Body: Select Select Fields, then add rows:

Key	Value
`First Name`	(select your First Name field)
`Last Name`	(select your Last Name field)
`Email`	(select your Email field)
`Phone Number`	(select your Phone field)

Save the form and test a submission.

Fluent Forms (Pro required)

Required: Fluent Forms Pro plan.

Go to Fluent Forms → Integrations and enable the Webhooks module.
Open your form and go to Settings → WebHook.
Click + Add New.

Connecting to Z360 Forms

Name: Give it a name (e.g., “Z360 Form”).
Request URL: Paste your Z360 Webhook URL.
Request Method: POST
Request Format: JSON
Request Header: Add one header:

Key	Value
`Content-Type`	`application/json`

Request Body: Select Selected Fields, then map:

Key	Value
`first_name`	(select your First Name field via SmartCode dropdown)
`last_name`	(select your Last Name field via SmartCode dropdown)
`email`	(select your Email field via SmartCode dropdown)
`phone`	(select your Phone field via SmartCode dropdown)

Connecting to Z360 Pipelines

Name: Give it a name (e.g., “Z360 Pipeline”).
Request URL: Paste your Z360 API Endpoint URL.
Request Method: POST
Request Format: JSON
Request Header: Add two headers:

Key	Value
`Content-Type`	`application/json`
`Authorization`	`Bearer z360_your-token-here`

Request Body: Select Selected Fields, then map:

Key	Value
`First Name`	(select your First Name field via SmartCode dropdown)
`Last Name`	(select your Last Name field via SmartCode dropdown)
`Email`	(select your Email field via SmartCode dropdown)
`Phone Number`	(select your Phone field via SmartCode dropdown)

Click Save Feed and test a submission.

Gravity Forms (Elite license required)

Required: Gravity Forms Elite license with the Webhooks addon activated.

Go to Forms → Add-Ons and activate the Webhooks addon.
Open your form and go to Settings → Webhooks → Add New.

Connecting to Z360 Forms

Name: Give it a name (e.g., “Z360 Form”).
Request URL: Paste your Z360 Webhook URL.
Request Method: POST
Request Format: JSON (the Content-Type: application/json header is set automatically).
Request Headers: No additional headers needed.
Request Body: Select Select Fields, then add rows:

Parameter Name	Value
`first_name`	(select your First Name field)
`last_name`	(select your Last Name field)
`email`	(select your Email field)
`phone`	(select your Phone field)

Connecting to Z360 Pipelines

Name: Give it a name (e.g., “Z360 Pipeline”).
Request URL: Paste your Z360 API Endpoint URL.
Request Method: POST
Request Format: JSON
Request Headers: Add two rows:

Name	Value
`Content-Type`	`application/json`
`Authorization`	`Bearer z360_your-token-here`

Request Body: Select Select Fields, then add rows:

Parameter Name	Value
`First Name`	(select your First Name field)
`Last Name`	(select your Last Name field)
`Email`	(select your Email field)
`Phone Number`	(select your Phone field)

Click Save Settings and test a submission.

Ninja Forms (Elite membership or standalone addon)

Required: Ninja Forms Elite membership, or the Webhooks addon purchased separately.

Install and activate the Webhooks addon.
Open your form and go to Emails & Actions → Add New Action → Webhooks.

Connecting to Z360 Forms

Remote URL: Paste your Z360 Webhook URL.
Remote Method: POST
Encode as JSON: Enable this option.
Args (field mapping): Add rows:

Key	Value
`first_name`	(select or map your First Name field)
`last_name`	(select or map your Last Name field)
`email`	(select or map your Email field)
`phone`	(select or map your Phone field)

Use the merge tag icon on the right of each field to select the correct form field.

Connecting to Z360 Pipelines

Remote URL: Paste your Z360 API Endpoint URL.
Remote Method: POST
Encode as JSON: Enable this option.
Args (field mapping): Add rows:

Key	Value
`First Name`	(select or map your First Name field)
`Last Name`	(select or map your Last Name field)
`Email`	(select or map your Email field)
`Phone Number`	(select or map your Phone field)

You will also need to pass the Bearer token. Add one more row:

Key	Value
`Authorization`	`Bearer z360_your-token-here`

Save and test a submission.

If the Pipeline connection does not work using the Args approach above, use the Custom Code method for Ninja Forms instead, which gives full control over headers and body.

JetFormBuilder (free — Forms only)

Required: JetFormBuilder plugin (free, by Crocoblock). No additional addons needed.JetFormBuilder has a built-in Call Webhook post-submit action. It sends all form field data directly to a URL, but it does not support custom headers or field name mapping. This means it works with Z360 Forms only (no auth required), not Pipelines.

For Pipelines, JetFormBuilder cannot add the required Authorization: Bearer header. Use the Custom Code method or Bit Integrations instead.

Connecting to Z360 Forms

Important: JetFormBuilder sends data using the form’s field names as JSON keys. You must name your form fields to match exactly what Z360 expects.Step 1: Set your form field names. In the JetFormBuilder editor, click each field and set the Field Name to:

First Name field → first_name
Last Name field → last_name
Email field → email
Phone field → phone

Step 2: Add the webhook action.

In the form editor, go to Post Submit Actions.
Click + New Action and select Call Webhook.
Webhook URL: Paste your Z360 Webhook URL.
Click Update to save the form.

Step 3: Test a submission and check Z360 for the lead.

If the field names in your form do not match the Z360 webhook field names exactly (first_name, last_name, email, phone), the lead will not be created or will have missing data.

Testing Your Integration

After configuring any of the form builders above:

Submit the form using a real phone number with country code (e.g., +15551234567). Z360 validates phone numbers and rejects fake or test numbers.
Go to Z360 and check that the lead appeared in the correct form or pipeline.
If you set up an error notification email in your plugin, check it for any webhook failure alerts.

Tips

Always copy field names and URLs directly from Z360 — do not type them from memory.
Test with your own email and phone number first before going live.
If your form plugin has a “send email” option alongside the webhook, keep it enabled during testing as a fallback indicator that the form itself works.
Each pipeline has its own API endpoint and Bearer token. When connecting multiple pipelines, use the correct endpoint and token for each.

Frequently Asked Questions

What's the difference between Forms and Pipelines endpoints?

The Forms webhook URL creates leads in a standalone Z360 Form. It uses snake_case field names and no authentication. The Pipelines API endpoint creates leads in a specific pipeline stage. It uses Title Case field names with spaces and requires a Bearer token.

Which plugins work for free?

Contact Form 7 (with the free CF7 to Webhook plugin) supports both Forms and Pipelines for free. JetFormBuilder supports Forms for free. All other plugins require a paid plan or addon for webhook functionality.

Can I send additional fields beyond the default four?

Yes. Add them to the webhook body using the matching field name format — snake_case for Forms, Title Case for Pipelines — and create a corresponding field in your WordPress form.

Does the phone number need a country code?

Yes. Z360 validates phone numbers and expects them with a country code (e.g., +1 for US). If your form does not collect the country code, you may need to prepend it before it reaches Z360.

My plugin isn't listed here. What do I do?

If your plugin doesn’t support webhooks natively, or can’t send custom headers for Pipeline connections, see Connect Z360 with WordPress using Custom Code which works with any form builder using the free Code Snippets plugin.

Troubleshooting

Form submits with an error message

Check that the endpoint URL is correct and the Z360 form or pipeline exists. For CF7, make sure the Headers field uses plain Key: Value format — not curl-style syntax with -H flags or escaped quotes.

Form submits successfully but no lead appears in Z360

For Forms: verify the Webhook URL matches exactly what Z360 shows in Generate Form Links. For Pipelines: check that the pipeline’s communication channel is enabled. When disabled, the API endpoint returns a redirect (HTTP 302) which WordPress treats as a success — no error is shown, but no lead is created.

Getting a 422 error or phone number rejected

Field names do not match what Z360 expects. For Forms, use snake_case: first_name, last_name, email, phone. For Pipelines, use Title Case: First Name, Last Name, Email, Phone Number. Also make sure the phone number is real and includes a country code.

Getting a 401 Unauthorized error (Pipelines only)

The Bearer token is incorrect or missing. Copy it again from Z360’s API / Webhook tab. Make sure the format is exactly Bearer z360_your-token-here with a single space after “Bearer” and no trailing spaces.

JetFormBuilder sends data but Z360 shows missing fields

JetFormBuilder sends data using the form’s field names as JSON keys. Make sure each field’s Field Name is set to exactly first_name, last_name, email, and phone. If any name is different (e.g., name instead of first_name), Z360 will not recognize the field.

📖 Related articles:

Getting started with Z360

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Contacts

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Tickets

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Integrations

Settings

Connect Z360 Forms with WordPress

Z360 Endpoints

Field Name Reference

Plugin Compatibility

Setup by Form Builder

Connecting to Z360 Forms

Connecting to Z360 Pipelines

Connecting to Z360 Forms

Connecting to Z360 Pipelines

Connecting to Z360 Forms

Connecting to Z360 Pipelines

Connecting to Z360 Forms

Connecting to Z360 Pipelines

Connecting to Z360 Forms

Connecting to Z360 Pipelines

Connecting to Z360 Forms

Testing Your Integration

Tips

Frequently Asked Questions

Troubleshooting

​Z360 Endpoints

​Field Name Reference

​Plugin Compatibility

​Setup by Form Builder

​Connecting to Z360 Forms

​Connecting to Z360 Pipelines

​Connecting to Z360 Forms

​Connecting to Z360 Pipelines

​Connecting to Z360 Forms

​Connecting to Z360 Pipelines

​Connecting to Z360 Forms

​Connecting to Z360 Pipelines

​Connecting to Z360 Forms

​Connecting to Z360 Pipelines

​Connecting to Z360 Forms

​Testing Your Integration

​Tips

​Frequently Asked Questions

​Troubleshooting

Z360 Endpoints

Field Name Reference

Plugin Compatibility

Setup by Form Builder

Connecting to Z360 Forms

Connecting to Z360 Pipelines

Connecting to Z360 Forms

Connecting to Z360 Pipelines

Connecting to Z360 Forms

Connecting to Z360 Pipelines

Connecting to Z360 Forms

Connecting to Z360 Pipelines

Connecting to Z360 Forms

Connecting to Z360 Pipelines

Connecting to Z360 Forms

Testing Your Integration

Tips

Frequently Asked Questions

Troubleshooting