> ## Documentation Index
> Fetch the complete documentation index at: https://docs.z360.biz/llms.txt
> Use this file to discover all available pages before exploring further.

# Integrations overview

> Connect external systems to Z360 to send leads, embed forms, and automate your workflow.

Z360 lets you connect external systems to your Forms and Pipelines so leads flow in automatically — from your website, WordPress forms, standalone form builders, ad platforms, and more. You do not need to be highly technical to use most of these integrations.

### **Two Endpoints, Two Use Cases**

Z360 provides two types of endpoints for receiving leads:

**Forms (Webhook URL)** — creates leads in a standalone Z360 Form. No authentication required. Field names use snake\_case (`first_name`, `last_name`, `email`, `phone`). Found in **Z360 → Forms** → select form → **Generate Form Links** → Webhook section.

**Pipelines (API Endpoint)** — creates leads in a specific Pipeline stage. Requires Bearer token authentication. Field names use Title Case with spaces (`First Name`, `Last Name`, `Email`, `Phone Number`). Found in **Z360 → Pipelines** → select pipeline → three dots → **Generate Link** → API / Webhook tab.

### **Ways to Connect**

| Method                                                                                        | Best For                                                                                                                       | Code Required                                    |
| --------------------------------------------------------------------------------------------- | ------------------------------------------------------------------------------------------------------------------------------ | ------------------------------------------------ |
| [WordPress Plugins](https://docs.z360.biz/connect-z360-forms-with-word-press)                 | WordPress sites using CF7, WPForms, Fluent Forms, Gravity Forms, Ninja Forms, or JetFormBuilder with built-in webhook features | No                                               |
| [WordPress Custom Code](https://docs.z360.biz/connect-z360-pipelines-with-word-press)         | WordPress sites using form builders without native webhook support (or free versions of paid plugins)                          | Lightweight PHP snippet via Code Snippets plugin |
| [Bit Integrations](https://docs.z360.biz/connect-z360-with-word-press-using-bit-integrations) | WordPress sites using Elementor, Formidable, Forminator, Divi, Beaver Builder, and 50+ other plugins                           | No                                               |
| [Zapier](https://docs.z360.biz/connect-z360-with-third-party-forms-via-zapier-1)              | Non-WordPress form builders like JotForm, Typeform, Google Forms, Tally, HubSpot Forms, Squarespace, Wix, Webflow              | No                                               |
| [API](/Create-Inquiry-via-API)                                                                | Custom applications, developer-built integrations, or any system that can make HTTP POST requests                              | Yes                                              |
| **Direct Link**                                                                               | Sharing a form link via email, chat, or on a webpage for manual submissions                                                    | No                                               |
| **Embed Code**                                                                                | Embedding a Z360 form directly on your website using an iframe                                                                 | No                                               |

### **WordPress Integrations**

If your website runs on WordPress, you have three options depending on your form plugin:

**Option 1: Native Plugin Webhooks** — If your form plugin supports webhooks with custom headers and field mapping (CF7, WPForms, Fluent Forms, Gravity Forms, Ninja Forms), configure it directly in the plugin's settings. No additional plugins or code needed. See [Connect Z360 with WordPress Plugins](https://docs.z360.biz/connect-z360-forms-with-word-press).

**Option 2: Bit Integrations** — If your form plugin doesn't support native webhooks, or you want a no-code approach for plugins like Elementor, Formidable, Forminator, Divi, or Beaver Builder, use the Bit Integrations plugin as a middleware. See [Connect Z360 with Bit Integrations](https://docs.z360.biz/connect-z360-with-word-press-using-bit-integrations).

**Option 3: Custom Code** — If you want full control, add a lightweight PHP snippet via the free Code Snippets plugin. Works with any form builder, including free versions of paid plugins. See [Connect Z360 with WordPress using Custom Code](https://docs.z360.biz/connect-z360-pipelines-with-word-press).

### **Zapier Integration**

Z360 has a native Zapier app (currently invite-only) with two actions:

* **Add Form Entry** — creates a lead in a Z360 Form
* **Create Inquiry** — creates a lead in a Z360 Pipeline

This lets you connect any form builder with a Zapier trigger (JotForm, Typeform, Google Forms, Tally, HubSpot Forms, Microsoft Forms, Squarespace, Wix, Webflow, and more) directly to Z360 without custom code or manual webhook configuration.

<Note>
  Email **\[[zapier@z360.biz](mailto:zapier@z360.biz)]** with your Zapier account email to request an invite. See [Connect Z360 with Third-Party Forms via Zapier](https://docs.z360.biz/connect-z360-with-third-party-forms-via-zapier-1).
</Note>

### **Direct Link**

Share a direct link to your form so anyone can open it in their browser and submit a lead.

* Go to **Z360 → Forms** or **Z360 → Pipelines**.
* Open the menu on your form or pipeline (three dots).
* Click **Generate Form Links** or **Generate Link**.
* Copy the URL from the **Direct Link** tab.

### **Embed Code**

Embed the form directly on your website using an iframe.

* Go to **Z360 → Forms** or **Z360 → Pipelines**.
* Open the menu on your form or pipeline (three dots).
* Click **Generate Form Links** or **Generate Link**.
* Copy the code from the **Embed Code** tab.
* Paste the snippet into your website's HTML where you want the form to appear.

### **Best Practices**

* **Start with one form or pipeline.** Add more after the first one works.
* **Test with your own email and phone number first** before connecting live data.
* **Use a real phone number** with country code (e.g., `+15551234567`). Z360 validates phone numbers and rejects fake or test numbers.
* **Copy field names exactly** from Z360 — do not type them from memory.
* **For Pipelines, ensure the communication channel is enabled** before testing. If disabled, the API endpoint will not process requests.
* **Save a screenshot** of your working configuration for your team.

📖 **Related articles:**

* [Connect Z360 with WordPress Plugins](https://docs.z360.biz/connect-z360-forms-with-word-press)
* [Connect Z360 with WordPress using Custom Code](https://docs.z360.biz/connect-z360-pipelines-with-word-press)
* [Connect Z360 with Bit Integrations](https://docs.z360.biz/connect-z360-with-word-press-using-bit-integrations)
* [Connect Z360 with Third-Party Forms via Zapier](https://docs.z360.biz/connect-z360-with-third-party-forms-via-zapier-1)